Nigerian musician Shallipopi won Artist of the Year at the 2025 TikTok Awards Sub-Saharan Africa.
Image: Supplied
Fresh off the release of his new album “Auracle”, Shallipopi won Artist of the Year at the 2025 TikTok Awards Sub-Saharan Africa.
2025 was the year of "Plutomania". Nigerian rapper and songwriter Shallipopi, popularly referred to as "Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.
His song “Laho” has dominated TikTok since its release, with millions using the audio and knowing the lyrics. “Minister of enjoyment, intercontinental (no go dey)
“Monumental (ehn?) Ah, we go live forever (ever, ever), ah.”
TikTok has also played a significant role in spreading culture through music in 2025.
"Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine,” said Shallipopi, the 2025 Artist of the Year and hit-maker of "Laho."
Creator Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria) took home the night’s most prestigious title. @diaryofanortherncook was recognised for her mastery of visual storytelling through food with the rich sounds of northern music.
Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.
Pretoria’s self-taught cook, @malumfoodie, took home the trophy for Food Creator of the Year thanks to the flavour and fun his videos bring to the kitchen.
His approachable recipes and charismatic delivery using South African street language called Spitori and native South African languages bring a fresh, entertaining twist to his recipes and meals.
“From my humble beginnings of Haamanskraal, to Soshanguve and to all of South Africa, now we are in Africa!”, says Malume Foodie, reflecting on the significance of the award.”
Tanzanian sports creator Video of the Year John Masamaki @zerobrainer0 made a triumphant return, winning Video of the Year after securing Sports Creator of the Year in 2024. He has become a continent-wide fan favourite thanks to his signature beige blazer and his unique, silent comedy spin on football moments.
“I am truly grateful to my fans and the love I have received from Tanzanians. Thank you so much. This win was for all of us," said Masamaki while receiving his award.
Popular creator and entertainer Bontle Modiselle-Moloi hosted the 2025 TikTok Awards Sub-Saharan Africa held in Johannesburg on December 6.
Guests were treated to an electrifying night of glitz, glamour, and unforgettable performances from top African talents, including Ciza, Lord Kez, Thuli P, DJ Fif_Laa and Thabsie. South African favourite Mihlali Ndamase made a surprise appearance to present the Video of the Year Award, while famous sports athlete Akani Simbine presented the Sport Creator of the Year Award.
IOL
Nigerian musician Shallipopi won Artist of the Year at the 2025 TikTok Awards Sub-Saharan Africa.
Image: Supplied