The 2025 Digital Winter Trend Guide

Enhancing the in-store experience is the winter trend guide, a digital resource developed by Madeline Rossouw and Menlyn's selected personalities. Available online at menlynpark.co.za, the guide outlines key looks from each installation, offers styling recommendations, and lists specific items from Menlyn retailers - across various price points.

“The Winter Trend Guide is all about making style feel effortless and attainable,” says Madeline Rossouw, Head Stylist for the campaign and Personal Shopper at Menlyn.

“We’ve broken down each trend, showing how you can build the look with options from stores like Forever New, local streetwear brand the Blank Collection, or international statement brands like Michael Kors, depending on your budget or taste. It’s fashion with function - and flair.”

Why Menlyn is Winter’s Fashion Capital

This campaign cements Menlyn Park as more than a shopping centre - it’s a curated experience. With immersive fashion pods, a trend guide that does the thinking for you, and access to both international and proudly local brands, there’s no better place to prep your winter wardrobe.

From Pretoria exclusives to streetwear gems, tailored classics to statement pieces, Menlyn Park delivers the ultimate winter edit wrapped in one stylish destination.

Visit Menlyn Park Shopping Centre from 28 March to 1 June 2025 and make this winter your most fashionable one yet.