Monkey Shoulder is making waves in Cape Town with a striking new mural by the talented Justin Catto at the Radisson RED, V&A Waterfront.
This cheeky whisky brand, known for its innovative spirit, brings together street art, whisky, and high-energy vibes in an unexpected blend.
Venue Blurb: Discover the Unexpected at Radisson RED, V&A Waterfront! Join us at the OUIBar for an exclusive first look at the latest addition to Monkey Shoulder's street art collection. The captivating mural by Justin Catto is sure to impress.
Artist Insight: Justin Catto, the visionary behind the mural, shared his approach to the project: "I conceptualized and designed this piece, working closely with the client and adhering to Radisson's corporate identity guidelines. My goal was to create a design that represents both brands harmoniously." Catto's collaboration with Monkey Shoulder has been ongoing, featuring installations in various bars and live painting performances at brand events. He values the artistic freedom Monkey Shoulder offers, allowing him to bring fresh and innovative ideas to life. "Their branding and ideas are always fresh and innovative, making them a fantastic partner," he noted. The mural's centrepiece is the headdress of the lady depicted in the artwork. Catto explained, "I love the headdress because it embodies South African beauty and creative culture, celebrating the unique aesthetic and rich traditions of the region."
Installation: The mural's installation is managed by Murray Cowen, a trusted collaborator of Catto. "Murray and I have worked together on several projects. His presence in Cape Town and his ability to execute designs creatively and with high quality made him the perfect partner for this installation," Catto remarked, expressing confidence in Cowen's craftsmanship and creative vision.
Why Radisson RED? Monkey Shoulder and Radisson RED are a perfect match. Both brands break the mould with their high-energy, creativity, and rebellious spirit. Over the next year, the artwork and whisky will blend seamlessly into this vibrant space, embodying fun and flavour. Monkey Shoulder is all about mixing, and this partnership reflects that ethos perfectly. From dynamic artwork to eclectic beats, it's a match made in whisky heaven. They're blending worlds, breaking rules, and serving up the best blend in town!
The Star